Should Google Focus On Real-time Search?

To Be or Not To Be A Real Time Search Engine

Let’s say you had a search engine. Say it dominates the search market by providing consistent, reliable, and trusted results. Now ask yourself, would you gamble with real-time search results in your SERPs?

I think you know where I’m heading. Real-time search for Google is a slippery slope, and I think Google shows some signs of agreement. So far Google is playing it very smart with the Caffeine update, by rolling it out slowly. Even better, they gave it a sandbox to get some feedback. This is a great way More >

How Will Search Results Change With Google Caffeine?

A few weeks ago Google published a post on the webmaster central blog that some next-generation infrastructure project about to effect how the Google Search is going to take place and they call it “Google Caffeine”.

An interview with Matt Cutts at SES San Jose was published a few days later at WebProNews.com providing some high-level overview. In this interview and subsequent posts, Cutts down-played the change as less to do with algorithmic ranking changes and focused on the coding enhancements this update will give Google.

The purpose of this update is for Google to better index and return results on the rapidly expanding More >

WordCamp 2009 Video Session With Matt Cutts

Some quick notes from this video

1) WordPress is fantastic software: 2) PageRank = “the number of people who link to you, and how important they are”. 3) Relevance & Reputation: Reputation – what other people say abou you. Relevance – stuff on your site. 4)Writing: - Write what you love - Write often 5)Keywords: - Think about all the ways you can describe something (naturally put it in your post). - Jargon mismatch – industry norms vs normal user phrase

The best Q&A advice… Should I podcast or videocast? Answer Put your photo on HotOrNot.com, if you rank 6 or higher you can vidocast.

More >

Why Rupert Murdoch is Wrong About Free Content

A couple of days ago I commented on a Media Post article about this story, but after reading more about this online this morning (for free) I wanted to add further commentary.

Background Info First:

News Corp is rumored to be preparing a lawsuit against Google and Yahoo’s news services for indexing and ranking their free content.

  1. Yes I said FREE content – available for people and search bots to view and index.
  2. Yes these search engines are properly giving credit to and linking to the source.
  3. Yes these engines are giving News Corp thousands of visitors daily.
  4. Yes News Corp is generating millions in ad revenue More >

The MSN & Yahoo Agreement – SEO & PPC Implications

It’s really hard to predict how a 10-year agreement will work out in the first week, but after reading the official press release, several articles from Danny Sullivan, and dissecting what Bartz & Ballmer (Yahoo & Microsoft CEO’s) are saying, we can safely make a few predictions as to what the future holds for search engine marketers.

Organic Search:

“Bing.com is going to take over as the exclusive algorithmic search engine for Yahoo!” -MSN Press Release

For SEO’s out there, this means your world just got a little smaller. Google & Bing are now the two primary search engines to focus on in More >

Google Search Adds Custom Date Range Feature

Google’s new search options are expanding on image search and web search. The biggest addition to arrive is custom date range setting outlined in the red box below:

Google Custom Date Range

This feature is a great resource to monitor ranking trends for target keywords. If you are new to SEO, or have a client in a new vertical, you can not only research the search space as it exists today, but you can also see the evolution of the results dating back over the years.

After testing some keywords that I have years of knowledge on I’ll admit that the tool is More >

Rel=canonical Tag Must Have Been Invented For iis Users

If the rel=canonical tag is just a “hint” to the search engines, why would you deploy rel=canonical instead of 301? …Likely its because you are on an iis server.

I think we can all agree that no matter how many versions of iis Microsoft comes out with, they will have a tough time developing anything as easy as a 301 redirect in .htaccess on an Apache server. This leads me to my point, The rel=canonical tag must have been invented for iis users.

If you are a large company with a dedicated server then you likely have access to the admin console More >

How To Submit Your Sitemap to Ask.com

Ask.com makes if very VERY easy to submit your XML sitemap for proper indexing of your web site. The URL you have to enter is: http://submissions.ask.com/ping?sitemap=http://www.YourWebSite.com/sitemap.xml

Copy and paste this URL in to your browser and replace “yoursitemapURL.xml” with your XML sitemap URL. That’s it!! You should get a confirmation page from Ask telling you that your sitemap has been submitted.

One interesting note to point out is that if you try to just go to the core URL. (submissions.ask.com) this is not a valid page and will not render in your browser.

Ask.com does not have any formal login page that allows More >

New Search Engines – Wolfram Alpha & Bing.com

Anyone remember that search engine that launched a few months ago? …I think it was called Cuil, Kwel, kowel or something. Anyway, if memory severs it had the usual 2 things that gave it all the hype to be the next big search engine to “approach Google status”.

  1. Former Google peeps behind the project
  2. Media buzz that promised this one was is different & going to compete for search market share.

Fast Forward 6 months and now we have WolframAlpha.com and Bing.com.

So What makes these engines different?

Wolfram Alpha

This engine launched a few days ago with the 2 “hype criteria” mentioned above. I read in an More >

New Adwords Interface from Google

I Logged in this morning to Adwords and got a beta option to check out the new Google Adwords Interface.

I have only used if for a few minutes but so far I like what I get. The best part is the combination of chart trends with the management interface. NO MORE CLICKING BETWEEN ACCOUNT SNAPSHOTS AND CAMPAIGN SUMMARY!!

Here is as screen shot of what I mean:

New Google Adwords Interface

The Campaign options and settings appear to be about the same with the luxury of not having to hit the save button every time you make a change. Still no global day-parting option More >

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