Google AgencyLand is a new portal from the good folks at Google for preferred AdWords agencies.
Track Learning Progress & Get GAP Certified
This portal consolidates many elearning & development resources in a one-stop shop. One of biggest benefits of Agency Land is that it tracks the courses that you have completed. Currently Google is adding incentive to complete at least 10 courses by May 15th by raffling off some Google gear to those who complete the tasks. I’m at the half way point - hope to get a Google beach towel for the lake this summer!!
The one thing that seems a bit odd to me is the heavy push for GAP certification in the portal. To me any agency that would be granted access would already have several GAP certifications under their MCC account. Maybe this is a sign that they plan on rolling out AgencyLand to smaller agencies in the near future.
Exclusive Live Webinars
One of the many benefits of Google Agency Land is exclusive webinars from subject matter experts at Google. These webinars are hosted through Google AgencyLand and offer the opportunity to have an informal Q&A on the select topic. I have not attended any of these myself yet, but plan on attending the next one on April 28th. This presentation will cover online trends and consumer habits and will be run by Jim Lecinski, Director for Google’s Central Region.
Beyond the exclusive webinars, Agency Land also keeps up with all the public webinars that are available to further your Adwords knowledge.
Industry News and Information
Google AgencyLand does a great job of keeping agencies up to speed with latest news regarding search marketing. The resource sections of AgencyLand include links to the Google channels on YouTube, Official Google blogs, and other industry resources. These cover the latest Mobile, YouTube, Analytics, and Adwords updates.
For example, did you know the Google Content network just expanded is placement targeting sites to include Reuters.com, SimplyRecipies.com, & JamLegend.com? If you had Google AgencyLand you would!!
#1 by John Naccarato on June 29, 2009 - 12:17 pm
I am the Integrated Marketing Communication Track Head in the Hank Greenspun School of Journalism and Media Studies at the University of Nevada, Las Vegas. After reading an article in Ad Age regarding Google’s AgencyLand educational initiatives with agencies, I would very much like to discuss the possibility of developing a similiar effort with our IMC (advertising) students. I would appreciate a response since I have been unable to contact anyone at your corporate offices by telephone. My number is 702.895.1333.
#2 by Kevin Pike on September 2, 2009 - 7:37 am
Here is the application form to get access: https://services.google.com/fb/forms/agencylandaccountrequest/
#3 by Danmark Bag Facaden on March 13, 2010 - 3:00 pm
i am looking around the internet for different google service…
thanks for your introduction to Google Agency Land!!
-Danmark Bag Facaden