Start by listening: Before launching your social media efforts, identify who is talking about you, which channels they are using, and what they are saying about you and your brand. To do this, you can filter tweets for specific keywords, such as a phrase, company name, or product name. You can create an influencer map [...]

Social media can’t be successful without a realistic level of thought and investment. If a company is using social media but doesn’t have a plan that includes the right strategy, resources, and budget, chances are that company will be missing the mark. Social media isn’t something that can be done haphazardly or once in a [...]