Some quick notes from this video

1) WordPress is fantastic software:
2) PageRank = “the number of people who link to you, and how important they are”.
3) Relevance & Reputation:
Reputation – what other people say abou you.
Relevance – stuff on your site.
4)Writing:
- Write what you love
- Write often
5)Keywords:
- Think about all the ways you can describe something (naturally put it in your post).
- Jargon mismatch – industry norms vs normal user phrase

The best Q&A advice… Should I podcast or videocast?
Answer Put your photo on HotOrNot.com, if you rank 6 or higher you can vidocast.