Archive for January, 2009
Changes to setVar variable and impact on metrics
Posted by Kevin Pike in Google on January 27, 2009
“Starting Wednesday, January 27, 2009 a call to the _setVar method will no longer be counted as an interaction hit”
Google Going To Stop Print Ad Program
Posted by Kevin Pike in Google on January 21, 2009
I was reading Arnold Zafara’s article on Search Engine Journal today about Print ad displays being removed from Adwords, and I must say it doesn’t come as much of a shock to me. When I was working at my former agency I had a print buyer compare the rates Google offered to what he could [...]
MSN AdCenter adds Custom Date Range Options
Posted by Kevin Pike in MSN, PPC on January 19, 2009
Chalk up another one for MSN AdCenter – they seem to be on a roll recently. I have been waiting years for AdCenter to get this functionality up and they finally did. With the ability to now set custom date ranges from the campaign tab I won’t have to create custom reports all the time. [...]