Archive for January, 2009

Changes to setVar variable and impact on metrics

“Starting Wednesday, January 27, 2009 a call to the _setVar method will no longer be counted as an interaction hit”

Google Going To Stop Print Ad Program

I was reading Arnold Zafara’s article on Search Engine Journal today about Print ad displays being removed from Adwords, and I must say it doesn’t come as much of a shock to me.

When I was working at my former agency I had a print buyer compare the rates Google offered to what he could get More >

MSN AdCenter adds Custom Date Range Options

Chalk up another one for MSN AdCenter – they seem to be on a roll recently.
I have been waiting years for AdCenter to get this functionality up and they finally did. With the ability to now set custom date ranges from the campaign tab I won’t have to create custom reports all the time.

PR: More >

New Google Adwords Editor – Updates and Changes

It’s hard to find fault with many things Google does, but when I see a window pop up that a new Adwords Editor version is available I usually cringe. This last update I was happy to find no bugs and some nice new features.
My favorite is the custom data range added to the statistics drop-down.
Another More >

New Google Adwords Editor Changes

It’s hard to find fault with many things Google does, but when I see a window pop up that a new Adwords Editor version is available I usually cringe. This last update I was happy to find no bugs and some nice new features.
My favorite is the custom data range added to the statistics drop-down.
Another More >

Google Chrome not supported by Microsoft AdCenter

If you are logging in to several PPC and Analytics accounts on a daily basis your probably like me and use different browsers for their unique login abilities.

Since Yahoo and Microsoft adCenter don’t have My client Center capabilities I typically open up a different browser to avoid logging out of other accounts. This week I More >