I have not heard much online chatter about the Microsoft AdCenter Desktop tool so I thought I would share my experience and solicit any thoughts or experiences others are having.
If you are familiar with the Google Adwords Editor it doesn’t take long to figure out this application. One of the best features I noticed was bulk day-parting across campaigns. Even Google has not got that solved yet!
Microsoft Adcenter Desktop properties
Although it is still in beta, I had no problem getting my hands on the software and have used it on a couple of new builds. Needless to say, this was a tool MSN needed to produce because their current platform is not easy to build on. Personally, I have saved may hours of work with this tool. If you haven’t checked it out yet I strongly suggest putting on this on your radar for 2009.