• Kevin PIke

Blog

The 4 Steps to Understanding RTB Advertising

20
Nov,2014

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Similar to TV, radio and print adverting, the  strategies during the dawn of online advertising were built upon finding and targeting audiences in places where they might be; often relying on content targeting, or rough nelson data to inform media…

Google Introduces Automatic Item Updates For PLAs

30
Sep,2014

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For most, this feature seems like a long time coming for Google. With most eCommerce systems now capable of complex micro-data and product feeds in real-time, it feels like product-listing-ads (PLA’s) have been lagging behind for a few years. In the emerging Google…

Twitter Allows Advertisers to Upload Custom Lists

30
Sep,2014

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Twitter Ads can offer a great way to target relevant audiences and extend the reach of your marketing messages. Historically advertisers have  promoted tweet campaigns targeting followers of followers, geotargeting, interests and keywords. To date many companies have been happy…

70% of College Students Post to Snapchat Daily

26
Sep,2014

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No wonder Snapchat is now being valued at $10 billion. If the Millennial generation is using it this much then we could start to see a marketplace for advertising open up to target this demographic in the near future.  The interesting thing…

Salesforce and Omnicom Deal Underscores Growing Importance of Marketing Technology

25
Sep,2014

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Salesforce and Omnicom announced a partnership on Tuesday that will give the holding company’s agencies and their clients access to Salesforce’s full product offering. The deal underscores how agencies are turning to marketing technology to centralize customer data. It also…

2014 Content Marketing Benchmarks, Budgets, and Trends for North America.

25
Sep,2014

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The Content Marketing Institute and BrightCove released the 2014 Content Marketing Benchmarks PDF this week and it provides some good insights for what I believe to be a very strong 2015 for the world of content marketing. The State of B2B Content…